Adjective : The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products . An effective brand strategy gives you a major edge in increasingly competitive markets.
Brand identity consists of much more than a brand’s physical characteristics, such as logo, slogan, size or colors. Good branding brings an idea, service or product to life by reflecting desirable qualities that engage consumers and encourage their participation, involvement and loyalty . Such qualities may include quality, reliability and sense of humor, and require the company behind the brand to listen to its consumers and adapt to changing times. These pillars help a brand differentiate itself from the competition and become a valued and reliable resource.
The TerraRiva Inc. way | We believe that effective branding is about telling a convincing and compelling story that reveals the soul and passion of the people behind the brand. We use different avenues to ensure that we reach people on their choice of medium. First, we strive to grasp the client’s values, story, passion and vision. Then we identify the target audience and what motivates them to become consumers, and tailor the message to their preferences and lifestyle. By getting to know our clients’ needs and truly understanding what makes them unique, we are able to reflect personality through visual brand identity, verbal tone, choice of media, and creating messages that make each brand unique, relatable and memorable.
Above all, our favorite part about the branding process is the intimate relationships we develop with our clients. We position TerraRiva Inc. as a boutique interactive marketing agency to reflect our personal approach and the dynamic, interactive relationships we develop with each client, account and brand we represent. We closely collaborate with our clients, evaluate our progress and monitor the success of each marketing strategy we utilize and tweak it as needed. Together, we conquer the obstacles and imagine the unimaginable, working hand-in-hand to ensure the end product is a true representation of our client, their business and what they stand for.